In Chinese medicine, wildlife products have a long history of being prescribed and consumed by the public as medicinal ingredients. Certain wildlife species are now on the edge of extinction due to such demand. The positive image of Chinese Medicine has been seriously distorted by illegal use of endangered wildlife in Chinese medicinal products. In 2022, Dr. Yemeng Chen (President, NYCTM), Dr. Lixing Lao (President, VUIM) and Ms. Lixin Huang (former President, ACTCM) teamed up to bring awareness of this issue to our community. To help push this important work forward with a unified front, we have formed the Wildlife Protection in Traditional Chinese Medicine Coalition.